It is in our DNA to create value in the horticulture industry.

DNA Green Group is one of the leading floricultural breeding companies focused on cut flowers (chrysanthemum, carnations and rose), pot plants (kalanchoe, pot mums and poinsettia), bedding plants (geranium, petunia etc) and perennials. Products are sold under well known brands like Red Fox, Fides, Lex+ and Ecke.

DNA Green Group was formed in April 2013 by the merger of Dümmen Group from Germany and Agribio Group from the Netherlands. The sales in 2012 amounted to ca € 175 million.

We are proud on our unique and well invested worldwide production network. In combination with our highly efficient supply chain, we consistently offer customers the highest product quality and delivery reliability.

We offer our customers a unique product portfolio. We believe added value can be created by bringing innovative products and marketing concepts. That is why we invest in R&D, marketing concepts and, last but not least, our people.

DNA Green Group has sales offices or representatives in every key floricultural market in the world, staffed with local sales people. This way we stay close to our customer.

We are committed to sustainable business practices, demonstrating integrity, respect and ethical behavior as a foundation for everything we do.

That is what we call our DNA! Read more

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Our portfolio ranges from roses, carnation and chrysanthemum to the most beautiful indoor and outdoor plants. We produce world-leading brands including Avalanche, Red Fox, Calandiva, Carnelia and Bacardi.

  • Brands


A unique portfolio, covering the top three crops worldwide: Rose, Chrysanthemum and Carnation. Dedicated product development for all main production areas in the world. Matching each and every life style.

  • Cut Flowers

Pot plants

Home decoration for every season of the year. From Kalanchoe and Carnation to potmums, begonia and Poinsettia heading towards Christmas. Color your living, kitchen, bedroom and mood.

  • Pot Plants

Bedding plants

Pimp your patio or garden. A complete range of spring bedding plants including products like Geranium and Petunia. Followed by garden mums and many of within our garden collection.

  • Bedding Plants